#Miami #Design# #MaisonPerrier#Jouet #Art #Installation
MAISON PERRIER-JOUET BRINGS
ITS ART OF THE WILD TO MIAMI AIRPORT AND THE CITY
From November 30th, travelers will discover a Miami International Airport re-enchanted by Eden by Perrier-Jouet: an all-encompassing digital experience that reinvents the spirit of Art Nouveau. Created by the Chicago-based artists Luftwerk, this ephemeral piece will immerse air passengers in an exuberant celebration of the energy of nature: a theme that will be explored in greater detail at DesignMiami/ 2017 and the associated Eden by Perrier-Jouet event.
The eye-catching pop-up is the latest manifestation of the Maison Perrier-Jouet’s enduring tradition of crafting nature into art. Founded in 1811, the Maison’s free spirit and creative energy fueled a fruitful partnership with Art Nouveau pioneer Emile Gallé, who designed the Maison’s iconic anemone motif in 1902. Today, that energy has inspired a series of immersive experiences that re-wild the world with digital flair.
At the Miami International Airport pop-up, a covered passage will offer a self-contained environ- ment for Luftwerk’s creation. Just as at the full-scale Eden by Perrier-Jouët event, the artists will be using projected color and light in captivating new ways. On the outer wall of the passage, a screen reveals the details of Perrier-Jouët’s collaboration with Luftwerk, while champagne flutes perched on golden reeds and a bottle display invite onlookers to discover the Maison’s prestigious Belle Epoque range.
The pop-up supplies an introduction to the exclusive artistic collaboration that Perrier-Jouet will be presenting both at Design Miami/ 2017 and at an unexpected urban location for Eden by Per- rier-Jouët. Each piece acts as one step in a journey, with Luftwerk’s three-dimensional tapestries of color providing a captivating illustration of the Maison’s signature Art of the Wild.
LUFTWERK SHINES NEW LIGHT
ON PERRIER-JOUET’S ART NOUVEAU HERITAGE
MAISON PERRIER-JOUET’S NEW PARTNERSHIP WITH THE CHICAGO-BASED ARTISTS LUFTWERK SHINES NEW LIGHT ON THE MAISON’S ART NOVEAU HERITAGE
MAISON PERRIER-JOUET CONTINUES ITS MISSION TO REVEAL THE ART OF THE WILD IN A NEW PARTNERSHIP WITH THE CHICAGO-BASED DUO LUFTWERK. UNVEILLED AT DESIGN MIAMI/ 2017, LUFTWERK’S DIGITAL INSTALLATIONS CREATE AN IMMERSIVE ENVIROMENT THAT REINTERPRETS PERRIER-JOUET’S ART NOVEAU HERITAGE.
In its collaborations with designers, Perrier-Jouet constantly reinterprets its Art Nouveau legacy by celebrating nature as a source of inspiration. The focus on nature reflects the Maison’s distinctive philosophy of champagne-making, while establishing a creative dialogue between its roots in Art Nouveau and contemporary forms of artistic expression. Today, that dialogue is brought boldly up to date by digital works that explore the very fabric of Perrier-Jouët’s Art Nouveau heritage.
«Art Nouveau set out to create a total environment,» says Luftwerk, «and that’s how we approached this new work. We wanted it to be something all-encompassing and immersive, something that reflects Perrier-Jouët’s deep commitment to art and nature.»
An artistic partnership between Petra Bachmaier and Sean Gallero, Luftwerk uses projected color and light to reveal familiar places in unexpected new ways. For Becoming, its DesignMiami/ debut, Luftwerk has drawn on the iconic anemone motif from the Maison’s Cuvée Perrier-Jouët Belle Epoque bottle and the architecture of Perrier-Jouët’s enigmatic cellars to create a colorful digital experience evoking the cycles of nature. The result is an immersive space in which the different layers of the Cuvée Belle Epoque bottle design ebb and flow, revealing the hidden structures that bring beauty into being.
To create it, Luftwerk has deconstructed Art Nouveau pioneer Emile Gallé’s design down to its constituent layers. Digitally printed onto fabric, these layers cover the surfaces of the installation space, where they are illuminated by shifting cycles of color and light to create a kinetic effect: seeds appear to blow through the air, while flowers bloom. In parallel, illuminated mirrors create an illusion of endlessly expanding space, echoing the atmosphere of the Maison’s labyrinthine cellars beneath the town of Epernay.
This colorful, contemporary iteration of Perrier-Jouët’s anemone motif will be visible throughout Miami during the design fair. Travelers at Miami International Airport will discover a special self-contained environment for Luftwerk’s creation, while the pattern will also set the tone at the glamourous Eden by Perrier-Jouët event – where the artists will be using projected color and light in unexpected new ways. For DesignMiami/ 2017, Perrier-Jouët will be taking over the city, as Luftwerk’s three-dimensional tapestries of color celebrate the Maison’s commitment to art and nature.
THE EXUBERANCE OF NATURE TO MIAMI
The centerpiece was Eden by Perrier-Jouet: an ephemeral bubble of wonder, dedicated to reen- chanting the urban landscape. In Miami, Eden by Perrier-Jouet channeled all the energy of the design week into a unique and inspirational space: the iconic 1111 Lincoln Road parking garage designed by Herzog & de Meuron. Transformed by the light artists Luftwerk – whose partnership with Perrier-Jouet was revealed at DesignMiami/2017 – it provided an exceptional venue for events that included the Fair’s Design Visionary award dinner.
The high point among them was the Eden Ball, which encapsulated Eden by Perrier-Jouet’s mission to rewild the urban environment. After entering a dark corridor filled with luxuriant foliage, more than 200 privileged guests discovered an extravagant interior alive with the energy of nature, pulsating from floor to ceiling with Luftwerk’s digital art and innovative neon lights. In this world of wonder, they rubbed shoulders with a cast of exotic creatures and took part in a unique wine-tasting ritual, before being treated to a thrilling surprise live performance.
The event marked the climax of a week in which Perrier-Jouet took over the city. At DesignMiami/2017, an artistic partnership with Luftwerk drew on the Maison’s Art Nouveau heritage to create a colorful immersive space, while a pop-up at Miami International Airport offered trave- lers a separate digital experience. Together, all three installations offered an illustration of the Maison’s singular mission to re-enchant the world.
IN MIAMI, THE EDEN BALL BRINGS OUT ELLIE GOULDING’S INNER NATURE
On the night of December 7, more than 200 guests discovered Eden by Perrier-Jouet: an ephemeral bubble of wonder, dedicated to reenchanting the urban landscape. Held at the iconic 1111 Lincoln Road parking garage designed by Herzog & de Meuron, the Eden Ball channeled all the energy of DesignMiami/2017 into a celebration of the transformative power of nature.
The evening’s very special guest was Grammy-nominated singer Ellie Goulding. Ellie – no stranger to Eden by Perrier-Jouet since attending a recent London event – was a perfect match for its contemporary celebration of the natural world. She is well known for her love and respect for the nature, the result of a childhood spent in the midst of the British countryside. Her exclusive live performance lent an intimate touch to the proceedings and won a rapturous response from the lucky audience. “I was delighted to contribute to such a ground-breaking experience,” said Ellie. “Nature has always been a key inspiration for me. Rediscovering it in the form of Eden by Perrier-Jouët is just amazing.”
For guests, the experience began when they entered a dark corridor filled with luxuriant foliage. It opened onto an extravagant urban interior alive with the energy of nature, pulsating from floor to ceiling with digital art and innovative neon lights. There, they rubbed shoulders with a cast of exotic creatures, while a secret space at the heart of the party transported them to a replica of Perrier-Jouët’s famous Eden cellars, for a unique wine-tasting ritual. Along with an unexpected exclusive VIP performance, Ellie’s contribution crowned an evening that highlighted Perrier-Jouet’s unique vision of the natural world.
Abot Maison Perrier-Jouet
Founded in 1811 in Epernay, Maison Perrier-Jouet is one of France’s most historic champagne houses, but also one of its most distinctive, renowned for its floral and intricate champagnes which reveal the true essence of the Chardonnay grape and an enduring tradition of savoir-faire – an unparalleled expertise of only seven Cellar Masters since its foundation. A boutique house with a family spirit, Perrier-Jouët has been profoundly influenced by its founders’ love of nature and art – twin inspirations which allow it to create exceptional experiences and moments of won- der that enhance everyday life. Since its 1902 collaboration with Art Nouveau pioneer Emile Gallé, creator of the anemone design for its Perrier-Jouët Belle Epoque prestige cuvée, Perrier-Jouët has commissioned work from established and emerging artists including Daniel Arsham, Noé Duchaufour-Lawrance, Miguel Chevalier, Makoto Azuma, Tord Boontje, Studio Glithero and Simon Heijdens, and more recently Vik Muniz, mischer’traxler, Ritsue Mishima, Andrew Kudless and Luftwerk.
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