Miami takeover

In its collaborations with designers, Perrier-Jouet constantly reinterprets its Art Nouveau legacy by celebrating nature as a source of inspiration. The focus on nature reflects the Maison’s distinctive philosophy of champagne-making, while establishing a creative dialogue between its roots in Art Nouveau and contemporary forms of artistic expression. Today, that dialogue is brought boldly up to date by digital works that explore the very fabric of Perrier-Jouët’s Art Nouveau heritage.

«Art Nouveau set out to create a total environment,» says Luftwerk, «and that’s how we approached this new work. We wanted it to be something all-encompassing and immersive, something that reflects Perrier-Jouët’s deep commitment to art and nature.»

An artistic partnership between Petra Bachmaier and Sean Gallero, Luftwerk uses projected color and light to reveal familiar places in unexpected new ways. For Becoming, its DesignMiami/ debut, Luftwerk has drawn on the iconic anemone motif from the Maison’s Cuvée Perrier-Jouët Belle Epoque bottle and the architecture of Perrier-Jouët’s enigmatic cellars to create a colorful digital experience evoking the cycles of nature. The result is an immersive space in which the different layers of the Cuvée Belle Epoque bottle design ebb and flow, revealing the hidden structures that bring beauty into being.

To create it, Luftwerk has deconstructed Art Nouveau pioneer Emile Gallé’s design down to its constituent layers. Digitally printed onto fabric, these layers cover the surfaces of the installation space, where they are illuminated by shifting cycles of color and light to create a kinetic effect: seeds appear to blow through the air, while flowers bloom. In parallel, illuminated mirrors create an illusion of endlessly expanding space, echoing the atmosphere of the Maison’s labyrinthine cellars beneath the town of Epernay.

This colorful, contemporary iteration of Perrier-Jouët’s anemone motif will be visible throughout Miami during the design fair. Travelers at Miami International Airport will discover a special self-contained environment for Luftwerk’s creation, while the pattern will also set the tone at the glamourous Eden by Perrier-Jouët event – where the artists will be using projected color and light in unexpected new ways. For DesignMiami/ 2017, Perrier-Jouët will be taking over the city, as Luftwerk’s three-dimensional tapestries of color celebrate the Maison’s commitment to art and nature.

PERRIER-JOUETT BRINGS
THE EXUBERANCE OF NATURE TO MIAMI

 To celebrate DesignMiami/2017, Maison Perrier-Jouet staged a genuine Miami take-over that re-enchanted the urban landscape. Throughout the city, a series of interactive digital experiences offered a bold contemporary take on Perrier-Jouet’s enduring tradition of crafting nature into art.

The centerpiece was Eden by Perrier-Jouet: an ephemeral bubble of wonder, dedicated to reen- chanting the urban landscape. In Miami, Eden by Perrier-Jouet channeled all the energy of the design week into a unique and inspirational space: the iconic 1111 Lincoln Road parking garage designed by Herzog & de Meuron. Transformed by the light artists Luftwerk – whose partnership with Perrier-Jouet was revealed at DesignMiami/2017 – it provided an exceptional venue for events that included the Fair’s Design Visionary award dinner.

The high point among them was the Eden Ball, which encapsulated Eden by Perrier-Jouet’s mission to rewild the urban environment. After entering a dark corridor filled with luxuriant foliage, more than 200 privileged guests discovered an extravagant interior alive with the energy of nature, pulsating from floor to ceiling with Luftwerk’s digital art and innovative neon lights. In this world of wonder, they rubbed shoulders with a cast of exotic creatures and took part in a unique wine-tasting ritual, before being treated to a thrilling surprise live performance.

The event marked the climax of a week in which Perrier-Jouet took over the city. At DesignMiami/2017, an artistic partnership with Luftwerk drew on the Maison’s Art Nouveau heritage to create a colorful immersive space, while a pop-up at Miami International Airport offered trave- lers a separate digital experience. Together, all three installations offered an illustration of the Maison’s singular mission to re-enchant the world.